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Catena Solutions Partners With Vividly to Enhance Revenue Growth Management in the Consumer Packaged Goods Industry

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Strategic collaboration aims to leverage Catena Solutions’ consulting & execution expertise together with Vividly’s advanced software to drive growth for CPG brands

CHICAGO, Ill. – August 8, 2024 — Catena Solutions, a consultancy that specializes in supporting food and beverage organizations with strategic business initiatives, announced a new partnership with Vividly, a leading provider of trade promotion and deduction management software.

In today’s competitive retail landscape, consumer packaged goods (CPG) brands must strategically allocate resources to maximize the return on their investments in technology, data and people. While trade spend often represents a significant portion of a brand’s P&L, it’s frequently treated as a cost rather than an opportunity. By leveraging data and analytics, CPG brands can transform trade spend from an expense into a strategic investment, driving growth and improving overall business performance.

With its focus on helping CPG and food & beverage (F&B) companies in the areas of strategy, optimization, people, and regulation management, Catena Solutions brings a wealth of experience and industry expertise. This partnership brings together Catena’s expertise in data integration, digital transformation and change management with Vividly’s technology to offer a full-service solution to one of the most pressing challenges facing CPG brands today – effectively managing trade promotions and deductions.

“The CPG industry is faced with a variety of challenges that hold companies back from technology adoption including data transformation, integration into their existing systems and change management to drive the adoption of new platforms,” said Geoff Coltman, Senior Vice President of Catena Solutions. “Our collaboration with Vividly is more than just a partnership; it’s a focus on the shared vision and mutual dedication to advancing the future of technology and data-driven strategies within the CPG industry.”

Catena’s background in trade promotion, which includes helping numerous clients execute pricing strategies to optimize and build revenue, will strengthen the partnership with knowledge and help organizations across the CPG industry achieve better revenue growth.

“When we talk to consumer brands that are reliant on legacy systems or manual, Excel-based processes, we often hear how important digital transformation is to gain visibility on their trade spend,” said Alyshah Walji, Director of Partnerships at Vividly. “Catena Solutions offers a thoughtful and deep-rooted approach to helping brands understand how to ensure they have a successful digital transformation project.”

Together, Catena Solutions and Vividly are paving the way towards a more efficient, data-informed future for CPG brands, ensuring their growth and success in an ever-evolving and competitive market.

About Catena Solutions
Catena Solutions supports food and beverage organizations, leveraging our expertise to drive growth, optimize operations, and navigate industry challenges. With our network of industry experienced consultants, we advise and execute on client initiatives in the areas of strategy, optimization, people, and regulation. Discover more at https://www.catenasolutions.com

About Vividly
Vividly is at the forefront of trade promotion management (TPM) solutions, designed specifically for the unique needs of the CPG industry. Offering a comprehensive suite of tools for campaign management, deductions resolution, and promotion analytics, Vividly empowers brands to navigate the complexities of trade spend with ease and efficiency. Our platform is celebrated for its user-friendly interface and robust capabilities, enabling brands to elevate their promotional strategies and achieve unprecedented growth. Learn more at govividly.com