Case Studies

Strategic Vision Creation

1 minute read

The Client

Fortune 500 manufacturing company

The Challenge

The company had been going through a tumultuous year. A business they had recently acquired wasn’t performing as expected, causing the company to miss their forecast significantly.

The company had also undergone two rounds of layoffs and was dealing with a void in the President role. The leadership team lacked a clear path forward and was facing employee uncertainty.

Additionally, leaders were struggling with pulling disparate markets together, effectively allocating resources, and creating a global strategy.

The Solution

Our Strategy & Innovations Consultant drove the creation of a global strategic vision. To enable the leadership team to create a clear path forward, we:

• Conducted team building training to establish team trust
• Led the team through exercises to create a new strategic vision statement
• Brainstormed strategic pillars to help leadership achieve the newly created vision
• Drove an evaluation of brands within the existing portfolio, defining the role of each brand in achieving the vision
• Clearly defined the role of the acquired business in the company’s overall model
• Identified points of friction and led the team in solving for those
• Provided guidance for allocating resources among the company’s brands
• Identified challenges with processes and global alignment
• Optimized spending by analyzing the size and profit of each brand within the company
• Pushed the team to make tough decisions to create focus and enable successful execution

The Benefit

• A newly created strategic vision
• A clear execution plan with next steps
• Accountable owners for the vision’s execution
• Oversight and guidance for the execution phase

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